kenya saruni samburu fireside chats 01

Phrasing

Describe the day you want, not the product you think delivers it

One sentence about the day selects the land, the camp size and the vehicle arrangement all at once. A sentence about the product selects one of them, usually the wrong one.

Itinerary and quote within 24 hoursPlanned on the ground in KenyaNo deposit, no obligation

The substitution that does the work

Instead ofSay
We want a luxury campWe want to be out before first light and stay with whatever we find
Somewhere with good wildlifeWe want to walk as much as we drive
A nice roomWe do not want to share a vehicle
A romantic tripWe would rather eat alone than at a shared table
Somewhere for the kidsWe need meals when children are hungry and a vehicle that can come back early
The best camp you haveWhat would you change about this plan if it were your own trip?

Each of the right-hand sentences is actionable. Each of the left-hand ones invites a catalogue.

Ask the cost question directly

"What does this add?" is a normal question and any planner worth using will answer it immediately. For several of the levers the answer is nothing, and you will not be told that unless you ask.

The other useful version is: "what would this trip look like at £X?" A good answer removes a place rather than shaving a little off every line, because fewer moves is the structural lever and downgrading every camp is the cosmetic one.

When to ask

StageWhat is still changeable
At enquiryEverything. This is when the levers are free.
During draftingAlmost everything. Two or three passes is normal and expected.
After the depositTimings, meals, vehicle arrangement, what you do at a sighting. Camps and dates become terms-dependent.
On arrival at campThe day-to-day: departure times, sightings, meals, laundry. Not the structure.
At the airstripVery little, and by then the baggage rule is not a conversation.

Say the awkward things early

One of you will not fly in a light aircraft. Somebody has a knee and cannot manage a long walk. One of the party is a nervous sleeper and the idea of canvas is genuinely unappealing. There is a wheelchair. Somebody is pregnant.

All of these reshape a plan and none of them is a problem if said at the start. Every one of them is a problem if said on day four.

Ask for the reasoning, not just the plan

The most useful question you can put to anybody planning your trip is why these places and not others, in terms of you. A considered answer explains itself; a template answers in the language of the camps’ own websites.

And a plan that agrees with everything you asked for is a plan nobody thought about. Expect at least one thing you did not request, and one thing you did request declined with a reason.

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